The digital transformation and smart products
written by Torsten Rahn // 26. Februar 2020

Digital transformation and smart products: The world around us is getting smarter and smarter and the Internet of Things continues to make its way into work and everyday life. And so there is hardly a product in the meantime where a technology-oriented person does not ask himself: “Is there an app for this? Smart products […]

Customer-oriented ideas for smart products
written by Torsten Rahn // 10. März 2020

For the development of a successful smart product it is important to systematically analyse the benefit and thus also the value of the planned product for the customer.